Beyond the Machine

A soft serve margarita is exactly what it sounds like: a frozen margarita swirled into a cup like soft serve, instead of poured from a blender or slush machine. It's a creamy, eye-catching drink that guests photograph, share, and order again. Soft-serve margaritas keep showing up on menus and social feeds, and guests are already searching for where to get soft serve margaritas, so the demand is there before you advertise.

Picking a soft serve machine is only half the job. The soft serve ice cream mix you run through it matters just as much. Your soft serve base mix affects storage space, shelf life, labor, and cost. Not all commercial soft serve mix suppliers offer the same options, so the right pick depends on how your kitchen runs.

Soft serve cocktails are one of the fastest-growing trends in foodservice—and they’re not just eye-catching, they’re incredibly profitable.