Is Frozen Yogurt Making a Comeback?

If you remember the early 2000s, you probably remember froyo fever. Shops were everywhere, toppings bars were endless, and frozen yogurt was the go-to treat after lunch, work, or a night out. Then, just like that, the trend seemed to melt away.

Fast forward to today, and guess what? Froyo is back — and it’s getting a modern makeover. Across Colorado, New Mexico, and Wyoming, we’re seeing more frozen yogurt businesses open their doors again. From sleek new shop designs to upgraded equipment and ingredients, this comeback is looking better (and tastier) than ever.

Frozen Yogurt’s Cool Comeback

The frozen yogurt market is growing again — and not just by a little. According to Fortune Business Insights, it was valued at $1.87 billion in 2024 and is expected to reach $2.46 billion by 2032 (Fortune Business Insights, 2024). That steady growth is showing up everywhere: in the U.S., new frozen yogurt shops are opening every year, and even legacy chains like 16 Handles are expanding again (International Frozen Yogurt Association, 2024).

Around the world, the buzz is similar. In South Korea, popular froyo brand Yoajung nearly doubled its store count in just one year (Wikipedia, 2024). Clearly, customers are ready for another round of frozen yogurt — just with a more elevated experience.

What’s Driving the Froyo Revival?

Nostalgia meets health.

Froyo hits the sweet spot (literally) between indulgent and better-for-you. With probiotics, live cultures, and dairy-free options, it’s a treat that feels lighter than ice cream but still satisfies. Many younger consumers — especially Gen Z — are embracing frozen yogurt as part of a larger wellness movement (Salon, 2025).

Shops that look as good as they taste.

Gone are the bright colors and cartoon logos. Today’s frozen yogurt shops have a modern, clean look — think cozy lighting, locally inspired flavors, and Instagram-worthy toppings bars (Eater NYC, 2024).

Smarter menus.

Frozen yogurt shops are mixing things up — adding smoothie bowls, cold brew, or plant-based options. It’s no longer just about dessert; it’s about offering something fresh, customizable, and crave-worthy.

The Secret Ingredient: The Right Equipment

Behind every perfectly creamy swirl is a dependable commercial frozen yogurt machine. Whether you’re opening your first froyo shop or adding frozen yogurt to an existing menu, choosing the right equipment makes all the difference.

As your authorized Taylor distributor in Colorado, New Mexico, and Wyoming, Rocky Mountains Distributing provides industry-leading machines built for performance and consistency. Our Taylor frozen yogurt machines are designed for busy kitchens that need reliability and speed.

We also proudly offer Icetro frozen yogurt machines and Icetro soft serve machines, known for their efficiency and smooth, creamy results. Each Icetro soft ice cream machine produces high quality soft serve ice cream with consistent texture and output — perfect for operators who want a professional-grade soft serve ice cream machine without compromise.

Why It Matters for Your Business

The U.S. frozen dessert market is on track to hit $46 billion by 2030, and frozen yogurt is carving out a strong share of that growth (Grand View Research, 2024). Adding a Taylor fro yo machine or Icetro soft serve machine gives you a profitable, low-maintenance way to expand your menu and appeal to health-conscious guests.

At Rocky Mountains Distributing, we make it easy — from helping you pick the right frozen yogurt machine for business to providing setup, training, and ongoing service. Our goal is simple: keep your equipment running smoothly so you can keep customers coming back for more.

The Bottom Line

The froyo craze might look a little different these days — and that’s a good thing. Today’s frozen yogurt shops are smarter, trendier, and built for long-term success. Whether it’s nostalgia, wellness, or just the joy of that perfect swirl, frozen yogurt is officially back on the menu — and RMD has the Taylor and Icetro equipment to help you serve it right.

Ready to Serve Up Froyo?

Contact us today to learn more about Taylor and Icetro frozen yogurt machines and soft serve ice cream machines for businesses across Colorado, New Mexico, and Wyoming.

Sources: Fortune Business Insights (2024); International Frozen Yogurt Association (2024); Wikipedia – Yoajung (2024); Salon (2025); Eater NYC (2024); Grand View Research (2024).